Why Halloween is a Great Opportunity for Your Business?
Halloween is becoming increasingly popular. People are ready to spend money on costumes, decorations, gifts, as well as dining out and attending themed parties. A well-organized campaign during this period can significantly boost your profits.
Your task — is to deliver your promotional offers to your customers as quickly and effectively as possible.
But how can you stand out from the competition?
The answer is simple — use SMS and Viber messages for direct communication with your customers.
4 Steps for Creating an Effective Halloween Campaign
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Prepare a promotion that customers can't ignore.
Flash sales and limited-time offers are especially effective during the holiday season as they prompt quick reactions. Ensure that your messages are clear and catchy. For example:
- Product discounts: “Only for Halloween! 20% off all products in our store.”
- Gifts with purchase: “Buy for 500 UAH or more and get a spooky surprise for free!”
- Flash sale: “Only today from 18:00 to 20:00 – 30% off everything!”
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Use a clear call to action.
The call to action (CTA) is the most important part of your SMS message. It tells the customer what to do next, such as “Buy Now”, “Get Discount”, or “Claim Your Offer”.
For Halloween campaigns, you can use creative CTAs such as “Grab Your Ghostly Discount” or “Treat Yourself to a 20% Discount”. Make it short, energetic, and action-oriented.
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Segment your customers into groups.
The success of your SMS campaign depends on understanding your audience. By segmenting your customers, you can send offers that will appeal to different groups of people.
For example, families may be interested in Halloween decorations, while young people might be interested in party supplies. Tailoring your messages to specific customer groups increases the chances of a purchase.
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Choose the right time to send your messages.
Send your messages 3-7 days before Halloween so that customers have time to plan their purchases. Send reminders a day or two before the holiday.
According to statistics, the best time to send messages is from 11:00 to 14:00, when people are most active in their daily activities.
Additional Recommendations:
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Use visual elements.
In Viber messages, add themed images to make your campaign more attractive.
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Create a sense of exclusivity.
For example, write: “Exclusively for our customers – special Halloween discounts!” Such offers always attract more attention.
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Don't be afraid to remind.
If your promotion lasts several days, send a reminder a day before the offer ends to remind customers about the chance to use the discount.
Conclusion
Halloween is a great opportunity for your business to boost sales with vibrant and creative offers. Understanding your audience, creating personalized and engaging messages, and strategically planning campaigns will help you significantly increase sales on this holiday.
Use TurboSMS for fast and effective messaging, and your customers won't be indifferent. Grow your business today and maximize sales from the upcoming holiday!
Halloween FAQ:
SMS marketing allows you to instantly reach your audience and achieves high engagement rates, making it an ideal tool for urgent Halloween promotions. The quick receipt of a message directly to the customer's phone creates a sense of urgency and motivates immediate actions, whether it's using a discount or participating in a special offer.
Launch your campaign two weeks before Halloween, then send reminders 3-5 days before the holiday and on Halloween day itself to maximize engagement and remind customers of your offers at the right time.
Use customer data, such as their names or history of previous purchases, to create personalized messages that will be more relevant and grab more attention. This approach helps establish a closer connection with the customer and increases the likelihood of a response.
Instant sales, limited-time discounts, and exclusive offers create a sense of urgency, prompting quick decisions and significantly increasing conversions.
