What is a bonus in the context of SMS marketing?
A bonus is the highlight of your advertising message that motivates the client to take the necessary action right away, without postponing the decision. A useful bonus is also a unique feature of your offer, as it distinguishes your message from thousands of others. A bonus is an addition to your main offer that the client receives for free or conditionally for free (by performing certain minimal actions).
But, like other selling elements of SMS campaigns, there are also specific features when using bonuses. If you don't follow them, your SMS campaign will fail. It's logical: quality bonuses lead to increased sales, while spoiled bonuses provoke anti-loyalty from your target audience.
What types of bonuses exist?
- Partial refund of the amount paid for goods or services.
- Free provision of a product or service.
- Limited-time discount on purchasing a product or using a service.
- A gift with the purchase of a product or using a service.
- Free delivery of goods.
7 effective tips for working with bonuses in your SMS campaigns
- 1 No offer without a bonus. If you want your SMS campaign to be effective, always use a beneficial bonus for your clients. Only with a unique offer can you motivate potential clients to use your services.
- 2 If you're having difficulty presenting the bonus in your offer, we recommend breaking your main offer into several parts and presenting one part as a bonus. For example, if you run an online store and offer nationwide delivery. Free delivery is not your direct obligation, it's a perk you offer to your clients. So, make it a bonus!
- 3 Apply bonuses as an addition to the main product. The bonuses must not be of significantly lower value than your main product. For example, if your main offer is a service for women at a spa, a free manicure can be a suitable bonus. The important part is that the emotions the client gets from both the main product and the bonus are equally valuable.
- 4 Be careful and don't overdo it: the bonus should never exceed the value of the main product or service. Don't devalue your primary offer.
- 5 Always explain the bonuses, clearly explaining to the client what benefits they will receive upon or during the use of the bonus. For example, if you offer a full car inspection as a service, then use a car wash as a bonus. Explain it by saying that every man's car should always look presentable. Of course, if your target audience is men.
- 6 Convert the bonus to a monetary equivalent. Directly state in the message how much the free product or service costs. This will create additional value for the client and evoke a “wow” feeling. For example, if you offer a helmet as a bonus with the purchase of a bicycle, state that the cost of this helmet is 250 UAH, but today it's free for them.
- 7 Your bonus should be realistic. No need for magic, just surprise your clients with the simplicity and benefit of your offer.
How to enhance bonuses with limiters?
To make sure your potential client is interested, you should enhance the bonus in your SMS campaign with a limiter.
- 1 Time limit (bonus validity until a specific date).
- 2 Melting bonus (the earlier the client orders, the more bonuses they receive).
- 3 Limited bonus quantity (a specific number of products in stock).
And here's an example for each limiter:
Everyone loves receiving gifts, that's why use bonuses to enhance the conversion of your business. And remember - the key to a successful bonus is its uniqueness!
Don't ignore bonuses and attract clients!
