Marketers who actively use SMS campaigns are constantly looking for new ideas and ways to influence their audience. What awaits us in the near future? Western developers have come up with several interesting “features” that we are sure will soon be used here as well.
Messages with VR and AR Technologies
The worlds of virtual and augmented reality are actively “entering” our lives. Soon, this technology will be applied to messages. Just imagine, you receive a promotional message about the opening of a new café or store. With VR and AR technologies, you'll be able to walk through the premises, look at products, smell the aromas, and even feel the texture of the items!
Implementing such projects in real life isn't difficult; the problem is that not all modern gadgets can support such advanced technologies. The first step is for electronic device developers, and the second step is for users to start purchasing these devices in large numbers.
Push Messages with Carousel Images
This technology is quite realistic and can be quickly implemented. A Push message is essentially a pop-up window on your mobile. The user can choose to dismiss the SMS or save it in the “Inbox.” We are used to receiving only text Push messages, but in a few years, your phone will display pop-up windows with carousel images and buttons, similar to Push messages in browsers.
The most realistic way to implement this technology is through messengers, where multifunctional SMS already exist. With Viber campaigns, you can already send a message with an image, an active button, and a link. All that remains in the future is to turn regular messages in messengers into pop-up Push windows.
Personalized Notifications
The technology of targeted advertising from social networks and email campaigns will soon “migrate” to SMS messages. User data collected on social networks will allow for more precise planning of marketing campaigns and the sending of personalized notifications to a narrow audience. For example, five out of twenty of your clients go jogging in the mornings. Of course, you will send these five people messages advertising new running shoes.
About 53% of users (according to the Accenture Personalization Survey) find such messages helpful for making purchases and view personalized advertising positively.
Geotargeting
Modern smartphones come with geolocation features. Western developers are proposing to skillfully use this tool to send instant messages to people who are geographically close to your store. Just think how effective this tool could be in attracting new customers!
