Why Use Content for Effective Inbound Marketing?

What is Inbound Marketing?

Inbound marketing is a method of attracting potential clients and then transforming them into buyers by using effective advertising strategies. Your business first attracts the client, then converts them into a lead, subscription, or registration. Then the conversion into a sale happens, motivating them to make a repeat purchase and regularly applying new tools to improve communication.

«Content is the King»

The main tool that helps attract clients initially is content. Content on your website, blog, social media, newsletters, and billboards, which acts as advertising. That is, great content is the key to successful inbound marketing.

Let's take a closer look at why using engaging content is important for effective inbound marketing:

Content in Blogs

1. Distribute high-quality expert content in your blog, and you will have more indexed pages, leading to higher search traffic, followed by an influx of leads.
2. Carefully craft the visual aspects of your blog posts, as well as the quality of the headline and introductory paragraph, and your articles will be viewed twice as often as usual.
3. Publish unique content, and the likelihood that a potential client will pay attention to your company will increase significantly. On average, before making a decision, a client views several pages on a company's website or blog. If you have a great copywriter and post well-thought-out, interesting articles instead of rewritten content, you will influence the consumer's decision.
4. Break your materials into sections, add headings and subheadings. Highlight parts of the text in bold or italic to make it easier to perceive and allow readers to simply “scan” it and grasp the main idea without delving deeply into the text.

Content in Email Newsletters

1. Use convenient email templates that render properly on smartphone screens. Since clients often make their final purchase decision after reading an email from your company, and they typically read it on their mobile phone. By the way, remember that the CTA button should be large and have a clear call to action.
2. To trigger inbound marketing through an email message, carefully craft the main subject line, which plays a key role. This “cover” is how your client will decide whether or not to read your promotional offer. The key: don't try to sell in the subject line, just briefly convey the essence of your message.
3. Personalize the email. Always address the recipient by name or directly to the company to increase customer loyalty and create a friendly tone in the conversation.

Webinars

1. At the end of each webinar, hold a Q&A session to meet consumer needs. Webinars can also sell your expertise.
2. Always record your webinar, and you can later send it to your customer base via email or SMS (send a link and invitation to watch).
3. Hold webinars at convenient times for your target audience. Since webinars are a powerful tool in a content marketing strategy, when properly structured, they can not only generate interest in your business but also increase customer loyalty and stimulate sales.

Content on Social Media

1. Brand your content. Create unique images and always include your company's logo on them.
2. Create short posts. Avoid lengthy posts.
3. Respond to all your clients' comments. Answer questions, thank for reposts, and engage with them.
4. Create valuable content. Minimize advertising, maximize value. Only expert notes, helpful videos, and lifehack articles.
5. Add entertaining content several times a week to break up the serious posts and increase reposts.

SMS Marketing

1. Establish communication with clients through SMS campaigns. Inform them about brand news, new products, and services.
2. Hold promotions and contests through SMS marketing.
3. Send unique discounts, QR codes, and discount coupons to your clients to spark their interest in engaging with the brand.
4. Set up automated message sending to communicate regularly with consumers, sending the right information on time without delays.

Inbound Marketing in Action