Think building a high-quality subscriber base that eagerly opens messages and engages with your products and services is impossible? Think again.
The stereotype that SMS marketing doesn't work is a myth. People check their phones about 50 times daily, and 98% of them read the messages they receive. If 98% of recipients open their messages, do you still think SMS campaigns can be ineffective? They can, but only if your message fails to stand out among hundreds of others or you cannot surprise your potential client.
If you send high-quality, consumer-focused messages and your subscriber base consists of “live” and active users, SMS marketing will undoubtedly promote your products or services.
Since a significant portion of your target audience likely spends time online, we suggest leveraging your website to attract subscribers to your SMS campaigns.
We've prepared 5 ways to increase SMS campaign subscribers using your website.
But first, let's understand why your target clients would subscribe to an SMS campaign:
- They are interested in your products or services;
- They are interested in you;
- They expect a free bonus in exchange for their contact information;
- They want regular updates with your company's news and special offers.
Now that we know why consumers subscribe, let's move on to the 5 ways to grow your client base through your website.
1 — Create a Subscription Form
Design a form with essential fields where clients can provide necessary information, primarily their name and phone number. Place the subscription form prominently on the first screen that loads when users visit your site. Position it below the header or on the right sidebar for block-style or one-page sites. Additionally, duplicate the subscription form at the bottom of the site on the last screen and on the “About Us” page.
To motivate website visitors to share their contact information, offer a free bonus. For instance, if you're a dental clinic, provide a free initial consultation; if you host training sessions, offer free access to an eBook; if you own a gym, give a free trial session. The bonus should be relevant to your business and genuinely valuable to the client.
2 — Send Messages Allowing Subscribers to Unsubscribe
This is a must! To clean your client base of inactive subscribers, send an SMS every 2–3 months informing users that they can unsubscribe. This demonstrates your respect and loyalty to your clients.
3 — Contests, Contests, Contests!
Regularly host contests on social media. Choose relevant prizes and set mandatory participation conditions, such as following your social media profile and leaving contact details via a subscription form on your website. We recommend having multiple winners to encourage more participation by increasing the odds of winning.
4 — Add Pop-Ups to Your Website
If a client doesn't leave their details in the subscription form right away, use pop-ups to “nudge” them. Use these windows to offer another free or bonus incentive. However, ensure the pop-up appears only once to avoid annoying website visitors with your “marketing efforts.”
5 — Use Visual Content
Videos, images, and infographics have a much greater impact on people than plain text. Visual materials are more memorable! Use team photos, business-related images, promotional videos, animated videos, infographics, audio materials, and presentations. These will captivate clients and encourage them to stay on your site. If visitors like what you offer on your website, they'll naturally subscribe to your SMS campaign.
Quick Summary
By using various features on your website, you can engage visitors and motivate them to provide their contact information to subscribe to your SMS campaign. Your goal is to be interesting and valuable! Build customer-focused marketing strategies.
