It's been 8 months since our article was published on ain.ua about the new generation of callback forms, which can increase website inquiries by up to 50%. Although such widgets were not new to the market back then, they have only recently started appearing on the websites of Ukrainian companies.
To date, our widget GetCall from Binotel is installed on 3,846 websites. 18,500 calls go through it every day. And there are also other alternatives. Despite its popularity, this service is used by only about 40% of the market. The rest ignore this powerful tool for attracting customers, falsely believing that callbacks don't work. But companies that have installed the callback button on their site would never give it up, no matter the price.
How GetCall works. Binotel's personal experience
Let's take our company as an example. 7,622 unique inquiries were received by Binotel's sales department in August 2016. Of these:
- 5,472 calls to the company (Fig. 1);
- 2,150 callback requests on the website through the GetCall widget (Fig. 2).
Callback requests through GetCall accounted for 28% of the total inquiries.
Now for the most interesting part:
We compared the number of calls and inquiries from people who contacted us for the first time in August 2016 (smart telephony from Binotel can track this).
1,945 inquiries from new potential clients were received in the sales department. Of these:
- 1,010 calls to the company (Fig. 1);
- 935 inquiries via the GetCall form (Fig. 2).
New inquiries via GetCall accounted for 48% of the total inquiries.
48%! Half of new clients contact us through the callback order form on the website.
Fig. 1. Incoming call statistics in Binotel's sales department. August 2016.
Fig. 2. Statistics for inquiries via the GetCall callback order form. Binotel, August 2016
From personal experience, we know that this service increases inquiries from the website. As seen in our screenshots, people who contact Binotel for the first time prefer to order a callback rather than calling.
I won't reveal all of our company's marketing strategies, but I can tell you that these 48% of inquiries generate 28% new leads that we wouldn't have received without using the callback order form.
This is why, in just 6 months, GetCall has been installed on nearly 4,000 websites. We have made a breakthrough in the callback market in Ukraine, and today we present the new version of GetCall.
Binotel changes the game and introduces GetCall Open
The new revolutionary version, GetCall Open, makes the callback order widget an accessible service for all companies. GetCall Open can be installed in 15 minutes on any website and offers the best prices on the market in Ukraine. And this is not a marketing phrase. These are indeed the best prices.
How it works. Example:
A visitor on the website orders a callback and enters their phone number. Let's say you have ten managers. GetCall Open simultaneously calls their mobile phones from the Binotel number. The first employee to answer the phone gets connected.
From the same number, GetCall Open instantly calls the person who ordered the callback and connects them with the manager. The call is technically facilitated by Binotel's number. Essentially, this is two outgoing calls from one phone number, for which payment is charged.
Pricing – the main advantage of GetCall Open
Until today, the most affordable tariff plan for the full functionality of a callback widget was 2-2.5 UAH/minute.
GetCall Open Rates:
- Connecting a mobile client to a mobile manager – the minute cost is 1.1 UAH, which is 2.5 times cheaper.
- Connecting a mobile client to a landline manager – the minute cost is 0.6 UAH, which is 4 times cheaper.
- Connecting a landline client to a landline manager – the minute cost is 0.11 UAH, which is 20 times cheaper!
With GetCall Open, you only pay for outgoing calls. At the most affordable rates on the market from Binotel.
And so you can personally experience all the advantages of GetCall Open, a gift for all TurboSMS clients:
Within 2 weeks after the release of this article, every new client who contacts us via email: Open@binotel.ua will receive 100 UAH (this is 90 to 160 minutes of calls, depending on the call direction).
Svetlana Podymska
The Head Marketing Specialist of Binotel
