What determines the quality of communication with consumers? The frequency of interactions, their level, and their usefulness. You might not realize how important it is to frequently “court” consumers, show them attention, and delight them with bonuses.
The target audience is like a woman who constantly requires emotions, attention, and care. Without these, she loses interest. Similarly, clients, if not provided with the right information and not reminded of your brand, will not be interested in purchasing products or ordering services.
We have prepared a strategy for you to effectively “court” clients, which consists of 4 steps. These 4 stages will help you establish well-maintained interactions with your audience and make them fall in love with your company.
1 Introduction: Talk to Your Subscribers.
SMS campaigns should not be formal, write as you speak in everyday life. Be simple, and people will be drawn to you. This is the initial stage of the relationship, the very first message. It should be as simple and clear as possible for your potential client. Greet them, wish them a good day, be polite and caring.
This is the introduction to the client, and when we meet someone, we don't try to sell them something immediately. We try to learn about them, what interests us! Therefore, the phrase “We are happy to be in touch with you” will be just right!
2 The First Date Stage: Be Cautious.
After you send the first introductory SMS, introducing yourself to the client and offering useful information and updates, you automatically move to the next stage – the first date stage. It is at this stage that the client, like a woman, decides whether it's worth spending time talking to the company or unsubscribing from the SMS campaign. At this point, you shouldn't sell. The key task here is to attract attention.
The best way to attract attention is to shift the communication angle with your clients: forget about yourself and start thinking about the user's requests.
You can use the technique of asking questions in SMS to engage clients in dialogue. Offer consumers to leave a review on the website or call a toll-free number. Ask:
- What problems does your client have?
- What does the client want to achieve?
- What values and needs does the consumer have?
- What does the user expect from interaction with the brand?
Include a short link to the website where these questions can be answered.
3 Communication Stage: Don't Promise What You Can't Deliver.
The level of happiness in relationships depends on trust and fulfilled promises. The same applies to SMS communication with clients. Never promise more than you can deliver. If you deceive once, clients will not come back, and bad reviews about the company will follow.
At this stage, you should increase the frequency of interactions with your audience. It's okay to send 1-2 SMS every two weeks, providing information about bonuses, discounts, and company news. Create additional value for clients: offer a free second product with a purchase, or a discount for leaving a review.
4 Established Relationship Stage: Love and Be Loved.
One of the most common mistakes that most business owners make: after attracting a client and after they make a purchase, they forget about them as a person and stop making subsequent marketing touches.
Continue to regularly remind clients about you, send informational and promotional SMS. At this stage, sales will happen quickly and comfortably!
Your goal is to create the illusion of live communication in the SMS campaign, which will help build trust with your audience!
Short Summary
Don't just create SMS campaigns; create relationships with your clients. Court them, care for them, show attention, solve problems, satisfy requests, and enjoy a high SMS campaign conversion.
