Creating SMS messages for bulk campaigns is a challenging task, as the results determine whether potential customers become interested in the advertised product or service.
It's crucial to approach this task thoughtfully, paying attention to even the smallest details. Business SMS messages for bulk campaigns are typically limited to 70 characters in Cyrillic. Therefore, all essential information must fit within this limit.
#1 — Message Content
Start by drafting the text. It should encourage potential customers to take action and pique their interest. There's nothing new here since all advertising activities aim to attract customers. Certain rules can help craft an effective SMS message. First, describe the product or service being offered. Generally, an interested person will immediately understand the message's subject.
#2 — Call to Action
Next, motivate the customer to act. The advertised product might also be available in other stores, so there's no guarantee they will prioritize buying from the sender. A marketing SMS message should include a discount, promotion, or special offer. After all, competition is always a key factor. If better conditions are offered, customers are likely to choose those. This is the foundation of all commercial offers.
#3 — Contact Information
A business SMS campaign usually includes a commercial offer. Sending this type of SMS must also be done correctly. Highlight advantages that will likely interest potential business partners. Before sending the SMS, include contact information such as a phone number, web address, or other details. The best practice is to provide all these details together. Prioritize including a phone number, as an interested customer can immediately call to clarify details and potentially close the deal.
