To conduct SMS mailings, you need to create a "platform" for its implementation. It's essential to build a database with information about potential clients. It should include only those people who are interested in your brand, are familiar with it, and trust it. The effectiveness of the collected data also depends on the number of clients. However, avoid filling your subscriber base with individuals who don't need the service. It's better to gather subscribers who will bring you value and profits rather than waste your resources. Below, we'll explain how to build a client database effectively and the methods you can use to do so.
#1 — Surveys
You can collect data under the pretense of mutual benefit (to interest the client). For example, after purchasing a product or service, offer a discount or loyalty card in exchange for filling out a survey. Fields like name, surname, and contact phone number should be mandatory. These details can be used for SMS mailings after obtaining the client's consent. This method allows you to address clients personally, ensuring they are genuinely interested in your product.
#2 — Subscription Form on the Website
Most companies and enterprises have websites today. Even a simple business card website with minimal information can include a subscription form for SMS mailings. Add just two fields: personal details and phone number. This makes it easy for clients to receive updates about promotions, giveaways, and other useful and pleasant surprises.
#3 — Collecting Public Data
This is a relatively ineffective method as only a small number of potential clients may respond to your offer. However, it has a pleasant "side effect": a large audience will become aware of your product or service. This approach is used to introduce the brand to a broad audience. While the client base may not be high-quality, it increases your brand visibility significantly.
#4 — Promotional Campaigns
Organize promotional campaigns involving the distribution of flyers, promo cards, and other materials. Promoters distribute as many printed materials as possible, while designers and organizers prepare the campaign. This method helps raise awareness and collect client data.
#5 — Events
Host events like celebrations, flash mobs, conferences, fairs, and more. This is a modern and exclusive way to collect client data. During such events, you can showcase your products while distributing samples, souvenirs, and promotional items, creating a positive impression among potential clients. Like promotional campaigns, this method also involves surveys. While it is a costly option, it is ideal for well-established businesses.
After gathering and forming an SMS mailing database, conduct mailings following marketing principles. Properly select your target audience, craft the message carefully, and deliver the information promptly to ensure a successful campaign. This will spread brand awareness like a virus. Satisfied clients will bring profits and elevate your position in the goods and services market.
