Companies and their products are often surrounded by numerous myths, created either by competitors or clients themselves. This tendency is also observed in the field of SMS services.
Let's explore some myths claiming that using SMS campaign services is ineffective and not worth pursuing. We'll debunk these myths so you can understand what opportunities you're missing by not utilizing SMS marketing as an advertising tool.
Myth #1 — SMS Campaigns Are Spam
Many believe that sending messages will damage a company's reputation and label it as a spammer. However, this is not true. Clients must give permission to receive information, showing they value it. From the sender's side, professionalism and proper organization of the campaign are required. In this case, customers will be satisfied and continue to need your services.
Myth #2 — SMS Services Are for Those Who Can't Afford Full Advertising
Mobile marketing can serve as both a complementary and standalone branding tool. The high effectiveness and advantages of mobile services have turned mobile marketing into a powerful weapon in the battle for clients.
Myth #3 — High Time and Cost Investment
This belief is held by those unfamiliar with modern technologies. Notifying tens of thousands of clients can take just half a minute since campaigns are automated and sent to a ready client base. Crafting the message by an experienced specialist takes no more than a minute.
Myth #4 — Over Time, Clients Will Not Want to Receive SMS
By following etiquette—delivering messages at optimal times, not too early in the morning or late at night, and addressing clients appropriately—communication can remain long-lasting, pleasant, and effective.
Myth #5 — SMS Campaigns Are Only for Advertising
Not true! Let your imagination run wild. Mobile marketing has broad applications, from entertaining campaigns like quizzes and sweepstakes to strictly informational messages such as delivery notifications, fund transfers, customer identification data, and more.
Myth #6 — Low Cost of Technical Partners' Services
As the saying goes, “there's no such thing as a free lunch.” Quality services are not cheap, but mobile marketing remains cost-effective overall. When selecting a mobile service provider, demand 24/7 technical support and quick responses to queries and requests.
We hope we've debunked some popular myths about mobile services.
