SMS campaigns are directly related to sales skills. The better you are at sales, the more persuasive selling texts you can compose, the more customers will convert through your SMS campaigns.
We offer you to learn 4 sales skills that, when applied, will increase the conversion of your SMS marketing campaigns:
1 Always Carry Yourself with Dignity
This skill is one of the key elements in sales. To convince a client, you must not only use the right triggers and words but also skillfully manage your voice, gestures, facial expressions, and maintain eye contact. How can you apply this in SMS campaigns? You can write messages that will be read with a specific tone: positive, persuasive, questioning, or negative. Use anchor words that will trigger the desire in your customers to purchase the product.
For example, by starting an SMS with a wish for a good morning or a nice day, you consciously program the recipient to expect positive and easy information. As for gestures and facial expressions – they are harder to express in an SMS. But don't be afraid, experiment!
2 Find the Right Approach to Each Client... And You Will Find It!
The key to a successful sale is hitting the interests and needs of each target client. We are all different, and the SMS campaign should also be different! Try to compose SMS not only in a selling format but also add a “human” language to your texts, making them clear to your customers.
Segment your customer base. Offer different propositions to women, men, students, and pensioners.
3 Ask the Right Questions
Introduce open-ended questions in your marketing strategy. These are SMS in which you ask about the quality of the service, product, customer service, etc. Ask clients to leave a response or review on your website by clicking on a link or calling your toll-free number. This will prompt some users to engage in communication. Even if many do not want to call back, they will still feel that their opinion matters to your brand. And this impacts their attitude toward the company!
Ask questions like:
- What is the most important aspect for you in our / similar product, service, or offering?
- How can we optimize our delivery service to make it more pleasant for you to interact with us?
- Why are you interested in this product?
4 Properly Position Your Product
Positioning is one of the most important elements of a sale. This is the stage when you present your product in the most advantageous light, describing its key features and characteristics. You show the strengths of the service or product so brightly that the client will be excited and want to buy from you.
Therefore, always think about the advantages and unique features of your product or service, describe them, and create a compelling SMS text for your campaign. The main thing is to be truthful! Don't exaggerate.
Short Summary
- Prepare in advance for the SMS campaign. Think about what objections customers might have when receiving your SMS. Answer the questions yourself to identify key consumer needs and problems.
- Always adjust to your clients. From sending SMS at convenient times for your audience to informing them about advantages that are beneficial and important to each specific representative of your target audience.
Prepare your next SMS campaign considering the sales skills you've learned and build effective communication with clients that will improve the results of your SMS campaigns.
