Advertising and informational SMS campaigns are effective tools for communication with clients and, as a result, increasing sales. The key is knowing how to use them! If you find the right key to the lock, all the “cherries” of SMS campaigns will open for you (increased audience loyalty, higher conversion, and brand recognition).
So, here are 4 key tips for running your SMS campaigns:
1 It's not how many contact numbers are in your client base that matters. What matters is how effectively you engage with them.
Every day, in addition to SMS, your phone receives a lot of other information: app notifications, emails, messages from social media messengers. In this environment, how do you stand out to mobile users? How do you ensure that your SMS isn't deleted the moment it's seen as an advertisement? That's why the size of your subscriber base is not the key. If you have 1,000 relevant, targeted contacts—people who are genuinely interested in your company—then this SMS campaign will yield better results than one sent to 15,000 unknown subscribers.
Don't just send SMS ads, promotional offers, and discounts; you need to build relationships with your clients.
2 The first SMS in your marketing campaign should be used to build a trusting relationship.
The secret of SMS marketing is its role as a contact point with the audience. Never forget your clients, even if your contact base grows by 1,000 people in a week. Build a trusting, loyal relationship with each user and remember every client!
The secret of SMS marketing is balancing active sales with regular interaction with clients.
You should know who is in your contact list, what they do, what they like, and whether they are aware of your company. Think about how your SMS campaign can help transform a potential lead into a client. Do you offer a free bonus, an additional discount, send jokes, company news, or something else? Building relationships with your audience can be as simple as sending SMS messages without promotions—sometimes just wishing someone a good day, telling a joke, or sincerely congratulating them on a holiday! This isn't a waste of money, it's an investment in customer loyalty to your brand.
3 Always guide your clients to the purchase: go all the way. Don't prepare an SMS campaign just to send SMS to clients.
Everything should have a purpose. Every word in your SMS text should sell! Send useful tips, write briefly about yourself and your company. Think about what kind of SMS sequence you can create for your clients to guide them through the sales funnel to the end.
The secret is to form relationships with clients based on trust, friendship, and a closer connection, not on the “sell – buy” model.
4 Create different SMS messages for different clients.
You can't send the same SMS to everyone. Why? Because each client is different. Group your client base by age, gender, interests, hobbies, profession, and values. Then, send targeted SMS campaigns to each group. Segment your audience based on how long they have known you. For long-term clients, you can send more personal messages, becoming “one of the team.” For new clients, you should send more restrained messages.
By sending different SMS, promotions, and bonuses to a segmented base, you'll increase your SMS campaign conversion.
