It's no secret that the foundation of SMS marketing is an attractive offer for the client. To ensure recipients pay attention to your offer, it must be compelling and genuinely interesting to your target audience.
The Most Common Offer Type: Discounts
For discounts in SMS campaigns to effectively attract clients, they must meet three criteria:
- Be easy to understand;
- Be clearly explained to the target audience;
- Be UNIQUE!
Discounts will only drive sales if they are meaningful and rational for buyers.
We've prepared 10 types of discounts that work best in SMS marketing for you.
10 Types of Discounts for Your Unique Selling Proposition:
1. Holiday Discounts
This is perhaps the only type of discount that doesn't require explanation. Everyone loves holiday gifts. A holiday discount can appeal to target buyers, but it must be presented uniquely to stand out from other offers. Don't forget the most important holiday for your client—their birthday!
2. Time-Limited Discounts
Set discounts for a specific period to motivate clients to buy your product or order your service immediately rather than putting it off indefinitely.
3. One-Day Discounts
This is the best option for SMS campaigns! Recipients get the message, read it, and immediately place an order since the discount is valid “only today.” Ensure your USP is truly unique and your price is attractive.
4. Personalized Discounts
A great option for special clients in your database. Create a unique offer for loyal customers and send them an SMS coupon or unique code.
5. Discounts for Specific Client Groups
Segment your database by categories such as students, seniors, men, women, etc. Design unique discount offers for specific groups and send targeted SMS campaigns, clearly stating the group in the message. For example, offer discounts for women on International Women's Day.
6. Discounts on a Second Product
Motivate clients by offering a discount on a second purchase when they buy a specific product.
7. Discounts on First Purchases
Offering discounts on a first purchase is an excellent strategy to build trust with potential clients who don't know you yet, encouraging them to make a purchase.
8. Subscription Discounts
A perfect option for gyms, beauty salons, language courses, etc. Offer discounted subscription rates in your SMS campaigns.
9. Off-Season Discounts
Use this type of discount to sell products left in stock after the season ends. Lower the price and send SMS messages to potential clients, emphasizing the limited stock.
10. “Trade-In” Discounts
An excellent option for businesses dealing with automobiles. Offer clients a trade-in deal to exchange an old product version for a significant discount on a new one.
Tips for Using Discounts in SMS Campaigns
- Avoid overusing unique discount offers. Frequent discounts can devalue your product or service. A little goes a long way!
- Create a sense of urgency. Combine time-limited offers with stock limitations to drive additional client interest.
- Offer reasonable, well-thought-out discounts. Analyze competitor prices and offer discounts that make your product slightly more economical.
- Explain the discount. Clarify why you're offering a discount—be it a holiday or limited stock. Clients are more likely to trust discounts with a clear reason.
- Enhance discounts. Offer gifts in addition to the discount. Emphasize getting more for the same price!
Choose the discount type that best suits your company and create an outstanding SMS campaign!
