Surely you know that the message text is the key to a successful campaign.
Do you want to learn how to write not only grammatically correct texts for SMS campaigns but also those that will stimulate customers to make purchases?
We offer you several tips that will help you write a great selling SMS text using various marketing "tricks"! Save these tips and apply them in your campaigns.
1 Start the message with a "hook word"
For example, "Attention! Finally! Hooray! It happened!" This trick immediately grabs the potential buyer's attention and encourages them to read the message further.
2 Focus on the main information in the message
Write in capital letters words like "PROMOTION, DISCOUNT, SPECIAL OFFER". For example, "20% DISCOUNT on home goods...".
3 Assure the customer of your respect
Use the pronouns You, Your, and Yours in the text.
4 Save characters by using numbers
They convince clients and set the tone for precise information perception. Only specific data, minimum "filler".
5 Use the "Question-answer" format
Create messages in this format, giving the client the opportunity to answer your question. For example, "Do you know the price of mascara today? 30 UAH – 15% cheaper than in all stores in the city!".
6 Add a money-back guarantee
This will increase customer loyalty to your business. For example, "Food delivery service __, we'll deliver your order in 20 minutes or return your money + you'll receive all products for free!" Seems like an incredible guarantee, but it works! It motivates not only the customer to purchase but also you to provide the service on time.
7 Limit the offer's validity
Limit promotions, discounts, and special offers by time. Create a sense of urgency and necessity for the purchase. For example, "PROMOTION 50% off a trip to Turkey only until the end of this week".
8 Use "action words"
Use words at the end of the message like: "Hurry up, rush, get it while it lasts". This is a mini-call to action that grabs the client's attention again.
9 Make exclusive offers
Messages that allow the client to get a discount only upon showing this message. This creates the effect of a personal message. For example: "Present this message and get a 15% DISCOUNT on skincare products...".
10 Compare prices
Use comparisons between old and new prices to motivate clients to buy your product within certain timeframes. For example: "Today you can buy watermelons at store ‘_' for 1.99 UAH per kg, but tomorrow it will be 2.49 UAH per kg. Hurry up!".
11 Make a unique offer
Create unique offers in your messages that will make your clients eager to act and ensure maximum advertising effectiveness for your business.
SMS message templates you can use in your campaign
SMS campaigns come in two types:
- informative;
- promotional.
Informative messages are more suitable for maintaining communication with regular customers. This type of campaign is beneficial for banks, car dealerships, service centers, beauty salons, online stores, internet providers, restaurants, and insurance companies.
The main task of such messages is to inform clients about necessary services, working hours, new offers, holidays, and to increase customer loyalty.
Examples of informative SMS campaigns:
- Dear Oleg Petrovich, the auto parts you ordered have been delivered. You can pick them up at your convenience. We're waiting for you! Street __
- Dear Olga Nikolaevna, your credit limit has been increased to 10,000 UAH. Enjoy! Your "Bank"
- Dear Nikolai! "Tour Agency" congratulates you on your birthday and offers a 20% DISCOUNT on all tours
- Our café now offers 15 new desserts. We're waiting for you, Tatiana, at __!
Promotional SMS, on the other hand, is communication with potential clients. Even though you don't know them, you need to motivate them to purchase a service or product. The key feature of such messages is a call to action. SMS advertising campaigns are suitable for all types of businesses.
Examples of promotional SMS campaigns:
- PROMOTION from the perfume shop network "Perfumes". Buy any perfume and get another one FOR FREE! Only until the end of the week, hurry up!
- ATTENTION! New service from "Bank", 5-year interest-free credit. For details, call 000
- Can you wash your car for free? Yes! This week only, you can wash your car for free at __
- On May 15th, the "Cinema" chain premieres the long-awaited comedy "__" starring Angelina Jolie. Show this message and get a 10% discount on your movie ticket
We hope we helped you write a text for your SMS campaign. Be creative, make unique offers, and engage your potential customers. SMS campaigns are a reliable friend for your business!
We wish you effective campaigns and have a great day!
