Articles

SMS Surveys in Action

SMS Surveys in Action

Published: 18 march 2015

Why Conduct SMS Client Surveys?

SMS surveys are used to gather additional information from clients, conduct SMS voting, promotions, or testing. SMS surveys allow you to learn client preferences, segment your database, and later use this information to offer clients exactly what they are interested in.

 

SMS Surveys – More Than Just a Marketing Tool

  • With message-based surveys, you can gather truly essential information from clients that can help optimize your business and make it even more customer-friendly.
  • Client surveys can completely reshape your marketing scenario and highlight potential shortcomings that need to be addressed.
  • By gathering feedback from your clients, you increase their loyalty and demonstrate how valuable they are to your company.

Who Can Use SMS Surveys?

All businesses, companies, and even non-profit organizations can conduct SMS surveys and polls among their clients.

  • Event organizers can gather audience opinions about various contests, venue choices, menu items, or even the list of invited celebrities.
  • Restaurant owners can obtain valuable information about their clients' preferences and diversify their menu accordingly.
  • Small business owners can learn what customers think about their products and services and gather feedback to improve service quality.
  • Online stores can conduct SMS surveys to find out which product categories clients would like discounts on.

How to Organize an SMS Survey with TurboSMS?

You can organize an SMS survey for your clients using our service. Simply visit 8668.com.ua and log in to the system using your TurboSMS.ua credentials.

Next, you need to add a prefix – a keyword or set of numbers that your clients will send in the SMS text to the number 8668, and a subscription code – a set of characters to group client responses. For example, you can conduct a survey with three response options.

Example of conducting an SMS survey

In this example, the word "BLUDO" is the prefix you rent from us, while options 1,2,3 are subscription codes. This way, you can expand your client database and segment it into groups.

All responses will be saved in our system and automatically grouped. Additionally, you can configure a script to save all information directly to your software automatically.

To conduct SMS surveys, you need to sign an agreement to use the short number 8668 and provide us with details about your survey's purpose. We will then coordinate this with mobile operators.

Why Are SMS Surveys Better Than Paper-Based Polls?

  1. Paper questionnaires can be lost, whereas messages are always stored in your database.
  2. Counting paper survey results may lead to calculation errors, which is impossible with the automated processing of mobile messages.
  3. Processing SMS surveys and votes doesn't require many employees. You also won't need additional people to distribute and collect questionnaires.
  4. Clients find it much easier and quicker to reply to a message than to fill out a text document.
  5. You can engage your potential clients in the survey from anywhere: on public transport, on the street, at work, or at home. To maximize audience coverage, the survey can be displayed on billboards or other advertising platforms.

The short number 8668 helps you establish a dialogical SMS marketing relationship with clients, collect their responses, and conduct SMS surveys.

You can learn about the necessary steps to use the short number 8668 on this page.

By conducting SMS surveys, you engage your entire audience, gather client feedback, and apply it to improve your business.

Do You Conduct SMS Surveys for Your Clients?

Ошибка