We've prepared several recommendations for you, using which you can enhance your SMS campaign and build trustful relationships with clients.
As a result of implementing these tips, you will: start a wave of word-of-mouth marketing about your brand; increase client trust; become an expert in the eyes of the audience, gaining consumer authority; get an additional traffic channel to your website; increase the number of sales of your products and services; be able to raise the price of your products.
So, to achieve these results, use the following 7 tips in your SMS marketing campaigns:
1 Create a lead magnet for your audience
A lead magnet is a free or conditionally free attractive offer that you use to draw in potential clients to make the first sale. Offer a free initial consultation, a trial product, a test period for a service, etc. Create an SMS campaign on our website, prepare a great lead magnet, and enjoy the appearance of new customers!
2 Create a spy message campaign
Why spy? Because in it, you will send information that you don't publish anywhere else. Such an SMS campaign creates real value for clients, it is interesting and in demand. For example, if you offer auto repair services, create a series of messages about how to quickly and independently fix minor car issues. Or if you sell beauty salon services, send women tips on how to make a beautiful hairstyle in 10 minutes. This SMS marketing campaign will be about value, demonstrating to the audience that you're willing to share great information with them.
3 Keep the audience's interest with a series of messages
At the end of your SMS, you can write when clients can expect the next message. This trick can only be used in informational SMS campaigns that are of real interest to the audience. Create a chain of SMS with useful tips and life hacks. You can even send a weather forecast SMS once a week. This will also be useful and unusual for your audience.
By the way, a morning SMS: “It will rain today, take an umbrella. With care, Eva clothing store” will increase client loyalty several times over, and also make them smile and feel cared for! And the feeling of care is one of the triggers for consumers to make further purchases.
4 Use personal addresses
Occasionally address clients by name in your SMS campaigns to create a sense of personal communication. Simulating a personal dialogue increases user engagement, which will increase the chances of them reading the SMS to the end.
5 Consistently ask for feedback
The goal of an SMS campaign is to build two-way communication between the brand and the client. You can do this by asking the audience questions. Prepare an interesting question for your SMS subscribers, add a link to your website where they can answer the question, or a phone number. This is a great way to collect reviews and feedback on the quality of products and services.
6 Create a multi-format SMS campaign
Forget about constant text SMS. Add QR codes, discount coupons, links to videos, images, games, audio podcasts, books, etc. This is necessary to attract traffic to your website, social media, video channels, and increase audience engagement. Your entire subscriber base will be waiting for this type of SMS campaign! Great content is the king of marketing. Experiment with formats and find those types of content that will effectively attract client attention in SMS campaigns. Be different – this will become a hallmark of your brand!
7 Intrigue consumers
You can do this using original questions or offering a discount that the consumer will only learn about after making the call. For example, “Hello, Maxim, get the maximum discount on your car inspection right after registering on the website www.auto.com”.
Conclusion
Implement these tips, and your clients will eagerly await every next message. Because your SMS campaign will satisfy, like a genie, their need for interesting and useful information.
