Key Ingredients for an Advertising Menu
Original recipes, exquisite flavors of prepared dishes, high-quality ingredients, fast preparation, top-notch service, reasonable prices, and creating a cozy yet unique atmosphere—these are the essential requirements for running a successful restaurant business.
Equally important are the choice of location and advertising management.
These factors determine the flow of clients and the formation of the initial reputation of a restaurant or cafe. The first impression is formed through the business card of the establishment—a comprehensive set of advertising activities. Among these, SMS marketing can be one of the most effective forms of advertising.
The Recipe for Creating Quality and Effective SMS Campaigns
Initial advertising to build a client base involves both mass messaging across the city and targeted messaging to specific areas (usually those in close proximity). Pre-prepared databases of phone numbers can be actively utilized.
Example of an SMS Campaign for Advertising a Restaurant or Cafe
PROMOTION! From September 1 to 30, choose 5 dishes for a business lunch at just 95 UAH. Enjoy! www.YourRestaurant.com
| Targeting | Your city |
| Number of SMS Sent | 20,000 |
| Conversion Rate | 1.8% |
| Orders from New Clients | 360 |
Another approach for initial (and regular) SMS advertising is to send campaigns to organizations. You can offer systems of ongoing discounts for employees, reserve specific tables, rent out the entire restaurant or cafe for corporate events (celebrations, birthdays, special occasions, etc.), provide meal delivery services, or arrange off-site banquets. Pay particular attention to organizations related to wedding services (wedding palaces, bridal shops, florists), as their management can direct clients to rent your restaurant or cafe for wedding receptions under mutually beneficial conditions.
Gradually, you'll build a base of regular clients. For them, create separate campaigns featuring various updates and promotions: menu expansion, price changes, announcements of performances by famous artists and bands, or notifications about dates when the venue will be booked for large events.
Another critical aspect is sending congratulatory SMS messages to loyal clients, with an invitation to celebrate special occasions at your establishment.
Benefits of SMS Campaigns for Restaurants or Cafes:
- Building and expanding your client base (mass citywide campaigns and targeted campaigns for nearby areas)
- Notifying clients about discounts, promotions, or menu updates at your restaurant
- Enabling table reservations via SMS
- Highlighting small, pleasant details in your messages, such as offering a favorite newspaper with a cup of coffee—details that make a difference.
Use our service and experience the effectiveness of SMS campaigns!
