Features of the Tourism Business
The main feature of the tourism business is the low frequency of customer inquiries. On average, a person is interested in tourism no more than once or twice a year.
As a result, they are unlikely to visit a travel agency daily to get the latest updates, nor will they call frequently for this purpose. Perhaps they might occasionally check the website if they are in the mood.
The less frequently a client uses the service, the broader the customer base a business owner needs to ensure consistent profits. Travel agencies feel the impact of this pattern to the fullest extent.
Expanding the Client Base
The most relevant method for promoting the tourism business is expanding the client base. Among various types of advertising, SMS campaigns have shown great results. With low costs, they allow you to reach a large audience in a very short period.
Example of an SMS Campaign for Promoting a Travel Agency
PROMOTION! Book a tour from July 1 to 15 and get a 15% discount.
Phone: 0442518668
| Targeting | Your city |
| Number of SMS Sent | 40,000 |
| Conversion | 0.325% |
| Tours Booked | 130 |
It is also important to keep regular clients informed. If someone has already used the agency's services and was satisfied with the level of service and prices, they are likely to return to the same firm. However, they need to receive fresh information regularly, especially during peak tourist seasons when their desire and ability to travel are at their highest.
With our SMS campaign service, it's easy to:
- Send messages to your client base.
- Attract new potential clients.
- Inform all your clients about discounts and promotions.
- Set up automatic notifications (e.g., notifying clients about flights or other events).
Use our services and experience the effectiveness of SMS campaigns!
