Many people think that it's easy to create an SMS campaign text for a great promotion if its terms are incredibly beneficial for the clients. But that's not true! Even a 50% discount or a “3 for the price of 2” promotion won't grab consumers' attention if the SMS text is uninteresting and ineffective.
The promotional offer must be crafted in such a way that it seems especially valuable to the clients. Your task is not just to come up with a promotion and put it into a text. Your task is to create a promotional offer that instantly sparks the desire in clients to take advantage of it.
There is an effective working formula for creating any promotional offers:
By creating your promotional texts based on this formula, you will highlight their uniqueness, urgency, and create buzz around your products or services.
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3 Tips for Preparing Great Texts for Your Promotional Campaigns:
1 Don't Try to Be Surprising. Don't Intrigue. Don't Be Unpredictable.
For a promotion to resonate with the audience, it must be clear and simple. Period! No need for any tricks, as they only complicate the perception of the text. Don't write: “Buy a kettle and get a great gift!” Intrigue is not about building trust in your SMS campaign. Clearly state the cost, the gift you'll receive, and the discount percentage.
2 Run Promotions When They Are Expected.
During holidays, at the end of the season, or on significant dates. The promotion must be relevant!
For example, if you offer restaurant or cafeteria services, it's better to promote discounts on hot drinks, mulled wine, or first courses in the winter, and in the spring, offer a relaxing time on the terrace, cold drinks, tasty desserts, and hookah.
Only relevant promotions for consumers will succeed. You need to understand what the person needs right now and offer them that.
3 Don't Make Clients “Slay the Dragon” to Get a Discount.
The process of receiving a discount, bonus, or other gift should be almost instantaneous. Don't use phrases like: print out the form, fill it in, participate in the promotion, and only then will you possibly receive the prize.
Additional Notes:
- Before offering promotions and bonuses, be sure to consider whether you're fully prepared to take responsibility for fulfilling the conditions. Clients expect all terms to be fulfilled as promised! Be honest with your audience.
- Always consider the key needs, desires, and problems of your consumers that you can help solve with your products or services.
- Make sure your offer is relevant and seasonally appropriate.
