The success of an SMS campaign depends not just on the timing of the message or personalization, but on the “color” of the text itself. The more interesting and engaging your offer, the more desire it will spark in your potential client. If the message ignites motivation and triggers a “WOW” feeling, it doesn't matter whether it arrives in the morning, during a lunch break, or in the evening.
After reading your message, clients should feel a positive “lasting impression” that becomes a trigger for action, like dialing your number.
How can you make the text not just sell but also evoke a “WOW” feeling in the consumer?
First, you must understand that crafting an SMS text is akin to creating an excellent commercial offer or landing page.
These texts require two crucial elements:
- Emotion
- Social Proof
Don't assume an SMS text should be dry and overly simple. On the contrary, emotion and persuasive facts sell better than any extraordinary discount.
We've compiled 8 boosters to help make your SMS text more convincing and engaging.
8 SMS Text Boosters to Wow Your Clients:
1. Facts
To build trust and strengthen your SMS text, include specific facts tied to your promotional offer.
2. Numbers
Using numbers adds credibility to your message. Share statistics about your business, such as the number of clients, product variety, or customer satisfaction rates. Numbers inspire potential clients to join the success story of your existing clientele.
3. Calculations
An effective booster for banks, pawnshops, and exchange services. Share simple calculations about deposits or offers to inspire trust.
4. Famous Personalities
Celebrity endorsements are effective because they serve as social proof. Use this strategy in your promotions by associating your product with local or national celebrities.
5. Achievements
Highlight awards, certificates, or recognitions in your SMS campaigns. Share your most significant achievements.
6. Guarantee
Add guarantees like free delivery, refunds, or returns to ensure your customers feel secure working with you.
7. Free Bonuses
The word “free” is highly motivating. Offer free trials or bonuses to encourage orders and interactions.
8. New Arrivals
The word “new” works as powerfully as “free.” Promote new products or services using this magic word.
Use these eight boosters in your SMS campaigns to influence purchasing decisions by building trust and appealing to emotions.
Delight your client base with high-quality, engaging, and helpful SMS campaigns. Elevate your brand's reputation and create word-of-mouth buzz for your products and services.
