It's well known that SMS campaigns are an excellent way to maintain regular communication with clients, allowing you to inform them at any time, celebrate holidays, and motivate them to take action.
Generally, businesses that use SMS campaigns to develop their marketing strategies focus solely on advertising or informational purposes.
However, you shouldn't limit yourself to these two methods. Messages can be enhanced with interesting features that will attract clients with added impact.
4 Ways to Create Original SMS Campaigns:
- SMS as a subscription to news. Provide users with the option to subscribe to your news via a code they can send in a message (Read more about how to organize receiving SMS from clients). This way, you not only expand your base of new clients but can also send promotional messages to that number later. Users who send a code to the short number can receive the news they want. This example of SMS subscriptions ensures client loyalty. It's also very convenient since you can place the code on a business card, website, or presentation leaflet.
- Working hours. Make communication with regular clients more effective by sending messages about your establishment's working hours. You can invite them to visit your restaurant, dental clinic, or beauty salon during non-busy times or when there are no bookings. This turns gaps in your schedule into filled slots, earning you clients and profit. Providing clients with options increases their trust in your business.
- Feedback. Always maintain feedback with clients. Don't limit yourself to just advertising or informational campaigns—conduct SMS surveys with your clients. Learn what they think by collecting responses through short number 8668. Create an engaging survey that all your clients will want to answer, and it will become a winning option to sustain interest in your business.
- Coupons. Offer gifts to clients in the form of discount coupons in your campaigns, or provide gift certificates for various activities or special promotions on your services. Since the word «discount» immediately grabs attention, this is a great way to motivate someone to call, book, or make a purchase right away to receive the gift!
SMS campaigns are a fantastic opportunity to implement creative ideas. Informing clients about these ideas will help you attract them regularly. So use our tips and create your own unique ways to engage your target audience.
