How do May holidays affect sales?
A large number of holidays during the May holidays doesn't always benefit businesses that rely on a regular flow of customers, except for travel agencies and stores selling marinades and skewers. How can you deal with the drop in traffic during the weekend, as many potential customers leave for vacation? The answer is simple: inform your target audience about attractive offers on the eve of the May holidays to grab their attention in advance.
How to attract customers' interest in your offer?
To reach as many customers as possible before their departure for the countryside and motivate them to make a purchase or place an order with you, it's important to inform them about your offers a few days before the holidays. This can be done in various ways, including using SMS marketing. An SMS campaign will help your business establish communication with both regular and potential clients and convince them to spend the holidays with your products or services.
An SMS pre-holiday campaign will be effective for your business if you take into account a few points:
- Send the message a couple of days before the holiday.
- Create a unique offer for the holiday.
- Emphasize that your offer is limited by quantity or time.
SMS marketing during the May holidays is especially beneficial for businesses related to:
- Travel: travel agencies, tour operators;
- Retail food sales: stores and supermarkets;
- Entertainment: shopping centers, cinemas, theaters, entertainment centers;
- Food service: cafes, restaurants, pizzerias, sushi bars.
5 SMS marketing tips to help your business generate effective sales before the May holidays
- 1Announce a full sale during the May holidays. Late spring is the perfect time to update your products, collections, make new purchases, and expand your offerings. This can justify your May sale. By adding a time limit to your unique offer, you'll definitely capture the customers' interest. A sale is an excellent option for clothing stores, supermarkets, flower shops, and handmade boutiques. Example message:
Spring dress sale from May 1 to 9. Discounts up to 70%. Bloom this May with a new outfit from «MustWear». 9 Spring St., 0442248668
- 2Offer a guarantee. A guarantee can be for a product return or a money-back option. This will increase trust and customer loyalty, motivating them to purchase within these limited dates (from May 1 to 10). Example message:
Buy any product from our online store «Crockery» and get a return guarantee until May! www.crockery.com
- 3Focus on the holidays. If your business provides services, create an offer that will only be valid on the holiday. If you run a cafe or restaurant, offer a discount on May 1st. If you're inviting customers to a shopping center, announce that on May 8th there will be a sale in most stores. If you sell travel packages, focus on vacation deals to hot countries from May 1 to 10, etc. Let your clients know you will give them the best holiday experiences! Example message:
Looking for unforgettable experiences this May? Vacation in Egypt from May 1 to 10! 10% discount for the first 10 clients. Call: 0442248668
- 4Use informational SMS. Forget about calls to action and direct sales. Attract customers in another way. For example, travel agencies can send SMS with fascinating facts about world resorts to ignite the desire to travel. Restaurants can share the secret ingredients of their main dishes to motivate clients to come and try them. Cinemas can highlight interesting facts about the filming of current movies or share fun facts about actors' lives. There are countless ideas! And the benefit is that such a campaign won't make customers say “Not more ads,” but will instead engage, captivate, and "bait" them. Example message:
Wow fact! The secret ingredient of our «Creme Brulee» dessert is foie gras. Mmm... incredible taste! Come try it at our restaurant at 8 Restaurant St., 0442248668
- 5Offer a unique deal. Instead of typical discounts, offer deals like buy 1 get 1 free, or free products, etc. You can learn more about interesting discount offers in our article 10 Types of Discounts for SMS Campaigns That Boost Sales. Example message:
Buy products at «Bistro» supermarket worth 300 UAH from May 1 to 10, and get a unique tasty gift from our bakery! Details at www.bistro.com
Be proactive before the May holidays, handle the fluctuations in consumer activity smoothly, and increase your sales by generating more clients!
And remember: those who work well – rest well. Try to increase demand for your offer as much as possible before May, and then enjoy your own holiday weekends.
